BILANZ, Le Temps and Statista have awarded us their "Top Law Firm" label.

BILANZ, Le Temps and Statista have awarded us their "Top Law Firm" label. In our opinion, this "laber of quality", with which more and more law firms adorn themselves on their homepage and in social media, has major deficits:

  • Our younger associates have been contacted annually in recent years by former law school colleagues and been asked if one would rate their current employer. The young lawyers were encouraged by their employer to collect "top law firm" ratings.
  • Only a few "ratings" are needed to appear in the rankings.
  • We wanted to eveluate how quickly one could become a "top law firm" according to Bilanz, Le Temps and Statista. We activated 30 friends and acquaintances in one afternoon, who rated us. In fact, we became a "top law firm" based on those ratings.

It's hard to believe. 30 evaluations within a few hours are enough to receive a label as "Top Law Firm" from Bilanz and Le Temps. Neither the way of statistics nor a review of the ratings given was done in a comprehensible way. Nor was the high number of evaluations on a single day questioned. The label's sales business came to the fore:

  • At the end of February, a salesperson from Statista contacted me: "I am pleased to be able to inform you in advance that your law firm will belong to the select circle of law firms that will be awarded and honored in BILANZ on April 30. For this I congratulate you warmly!"
  • And further: "Until the publication date, you will benefit from attractive special conditions and a price advantage if you order the seal in advance. Feel free to contact me if you would like more information on this so that you can plan the accompanying communication of your award."
  • After the publication date, after at least 6 phone calls and 8 further unwanted contact attempts and the dispatch of advertising material by post, the salesman from Statista contacted me with the following words: "Hello Mr. Schenkel, unfortunately I could not reach you just now. Are you still interested in using the seal? We may now also accommodate you in terms of price. I would be very pleased to hear from you."

From our point of view, the label "Top Law Firm" by Bilanz, Le Temps and Statista is about making money with the vanity of lawyers. There is no interest in an effective evaluation of the work of lawyers. As long as one pays CHF 5,000 per "label" and has a small number of people who give a rating, one is a "top law firm" according to Bilanz. This neither helps the person seeking legal advice nor increases the quality of the lawyer's work.

Schenkel & Serrago AG has therefore decided not to acquire this label.

We will, however, donate CHF 5,000 per year to charity and hope that some colleagues will join us. If you have any suggestions as to which tax-exempt organisation we could consider this year, we would be pleased to receive your suggestions (kanzlei@rechtsanwalt-luzern.ch).

As a sign that the quality of the legal profession is important to us, Jurhelp GmbH has created its own label and is happy to offer this to law firms or individual lawyers free of charge, provided that they provide the following evidence:

  • Donation of at least CHF 1,000 per calendar year per lawyer to a non-profit tax-exempt organization (donation receipt as of January 31 of the following year to mitmachen@topanwaltskanzlei.ch).
  • Proof of commitment to the training of young lawyers and appropriate remuneration, i.e. at least in accordance with the directives of the competent cantonal authority (admission to legal internship of at least 0.5 up to a maximum of 1 intern per lawyer and employment contract by 31 January of the following year to mitmachen@topanwaltskanzlei.ch).
  • Proof that you adhere to the rules of professional conduct and that you accept mandates under the free administration of justice and do not simply refuse them without reason (case number and indication of the court which rendered the judgment, also by 31 January of the following year at the latest to mitmachen@topanwaltskanzlei.ch).

Kind regards,

Mario Schenkel

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